ALUMBRA

Alumbra is a craft distillery based in Mexico, named after the Spanish word for ‘light up,’ reflecting the rich, smoky tasting notes of burnt joven agave. The earthy color palette pays homage to the natural ingredients essential to mezcal and tequila distillation. The hand-rendered wordmark adds an organic, funky character, while the minimal label design keeps the focus on the spirit’s authenticity and craftsmanship.

I designed custom labels for each variety of tequila—Reposado, Blanco, and Mezcal—ensuring that each bottle reflects the unique qualities of its spirit. Growing up in San Diego, CA, and being raised by my stepmother from Mazatlán, I developed a deep appreciation for Mexican culture, which influenced my design approach. Each label blends traditional elements with a modern aesthetic, honoring the rich heritage of tequila-making while maintaining a contemporary, refined look.

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